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19 April 2026 - Adetswil

Jia Jiang's book Rejection Proof is a very personal story of a man who decides to overcome his fear of rejection by seeking it out. And video it for a blog, Rejection Therapy. Along the way to conquering his fear, Jiang became YouTube famous. He used this to start a speaking career and get a deal to write this book. In addition to sharing his personal story, Jiang also provides a framework for thinking about rejection:

Rethink

• rejection is a human interaction and has 2 sides
• rejection is an opinion
• rejection has a number; enough nos to get to a yes

Taking a No

• ask why before goodbye
• retreat to a lesser request, don't run
• collaborate, don't argue
• switch up, don't give up

Positioning for a Yes

• give my why
• start with I
• acknowledge doubts
• target the audience

Giving a No

• be patient and show respect
• be direct
• offer alternatives

Upsides

• motivation
• self-improvement
• worthiness
• character building

Find Meaning

• find empathy
• find value
• find purpose

Freedom

• freedom to ask
• freedom to accept yourself

Power

• detachment from results

Coming at the tail end of a rejection train that was my latest jobhunt, this book helped me reframe that experience.